"A family located in North London wants to find an exceptional and experienced educator to assist their most junior child on his initial journey to becoming an English gentleman."
Looking at this advertisement, you might readily miss the term "first-steps" as mere a turn of phrase.
Yet, it might be the most important element of this unique job advert, as it attempts to recruit a teacher for a 12-month-old.
Many of submissions have since been received since the anonymous family posted their call for the £180,000 per year tutor, who needs to be "a uniquely qualified person".
Over the last few weeks, the listing has received interest throughout the media, with many asking why?
Forward-Thinking Method
A tutoring expert, head and founder of a global tutoring firm, which is supporting the family in their hunt, explained that notwithstanding initial scepticism, he viewed the concept "far sighted", and "advanced".
When he consulted the family, he said they recognized the unconventional nature of their demand, and how immature their son is.
But, they explained that they "preferred not to postpone any longer" to engage a tutor, as they had held off until their older child was five, and by that stage "cultural bias had already become established".
But what did the family refer to by "cultural predisposition"?
It's "all-encompassing", he replied. "How you eat, the way you speak".
He explained the older sibling had picked up "really subtle, unspoken signals" from the family, and had adopted their cultural norms. The family explained to him they wished to avoid history to recur with their new baby.
The strategy: To bring in a British tutor, who must speak with standard English accent, to influence the baby from day one.
Subtle Influence
"Much of the education at the beginning here is kind of absorbed naturally," said Adam.
It's via this osmosis that the family are aiming the child will pick up the British traits they wish to impart.
The consultant said the tutor needed to be somebody who went to "the right kinds of schools – similar types of schools as the family aspire to send their son to".
"The tutor must be the appropriate candidate, they'll be doing things they aren't even aware they're doing, simply by nature," he said.
Money No Object
The family explained to the expert the selected educator should ideally also have knowledge of or interest in riding, alpine skiing, creative fields and music so as to shape the child in a wide range of interests.
More than that though, he said the family wanted the tutor to sign up the child on a range of courses so the child would be "equestrian training and learning an instrument by the time they are approximately three years old".
In the family's view, assisting their son become a "UK sophisticate" will bring about achievement and create opportunities.
"Considering the pros and cons of that, because it's certainly a status symbol," he adds.
But, notwithstanding all this guidance in "UK identity", would the child adopt so-called cultural bias from the multicultural family he is raised by anyway?
"Certainly", answered Adam. "The family understand this could fail, but they've simply adopted the view of, 'we should try and let's go as early as we can', because the cost of it is not relevant," he explained.
Idealistic and Unrealistic
There are some in the education sector who have these concerns.
Peter Cui, head and founder of an educational organization, who provides private tutors, commented that "the development of becoming bicultural, or in fact, forming one's identity, is something that must be grown into, not designed."
Peter wrote that he had moved from the Far East to the Britain at the time of seven, and had been raised knowing and practicing dual heritages. He continued to study at Cambridge University.
"The notion that one individual can act as a representation of English culture, someone who can possibly impart the qualities of a British gentleman to a infant child, seems to me naive and unfeasible," he wrote.
"Based on my background, having a quintessentially English tutor from early childhood will not instantly achieve the result they want.
"I never had such a tutor, and nevertheless I have been privileged enough to live many of the situations they aspire for their son."
He stated: "The reality is, cultural identity should not be imposed from the external environment; it must be chosen, and it must originate internally."
Acquiring Englishness
Naturally, English culture is something the CEO hopes can be taught – and marketed.
"I believe the reality that the international society views us in this respect is something that we should be cherishing|valuing|appreciating
